October 27–29, 2026
Vibe Credit Union Showplace, Novi, Michigan, USA

Preliminary Agenda

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Preliminary Agenda- Speakers and Topics are Subject to Change, Additions or Subtractions.
Consumer acceptance remains the ultimate gatekeeper for the automotive transition, as the industry navigates a delicate balance between radical innovation and familiar reliability in powertrains. While vehicle complexity is skyrocketing due to the integration of high-voltage systems and sophisticated software stacks, consumers still demand intuitive operation and price parity. This friction has led to a renewed embrace of ICE advancements, specifically through high-efficiency hybrids and "e-fuels," which offer a pragmatic bridge for users not yet ready to commit to a purely electric lifestyle. The challenge for OEMs is to manage this "triple-threat" architecture of ICE, Hybrid, and EV without overwhelming the end-user and maintain positive ROI. Ultimately, mass adoption will be won by the brand that best simplifies the electrification experience, ensuring that advanced propulsion feels like a consumer benefit rather than a government mandate. Come hear how engineers are working on critical battery development, vehicle dynamics, thermal management and architectural advancement in this year of continued transition.
  1. Thermal management has evolved from a secondary cooling task into a central architectural pillar for 2026 vehicle development. As...
  2. What a difference 365 days can make for automotive OEMs. The direction taken last year may not be the...
  3. This panel is focused on vehicle dynamics and controls using modeling and simulation and experimental analysis of ICE, BEV...
  4. This panel will focus on a range of perspectives and bring together discussions from design decisions and engineering workflows...
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  6. Powertrain reliability has reached a critical inflection point as the industry shifts toward electrification. While traditional internal combustion engines...
  7. he automotive industry continues to develop new powertrain and vehicle technologies with battery electric or hybrid electric drives. ...
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  13. Optimizing powertrain performance in 2026 requires a shift from viewing components as isolated hardware to treating the powertrain as...